Welcome to The Primrose Shop! Or, our online shop at least. We're happy you're here. Here's a little bit more about us... Our founder, Jennifer McLeod had an entrepreneurial spirit long before The Primrose Shop came to be! She started off making sterling silver, personalized charm bracelets for friends and then started her first business, A Silver Service. She attended trunk shows and had her own space rented in a local antique mall in Maitland, Florida. In 2003 The Primrose Shop arrived. Yes. We've been in business for 20 years. We're located in Orlando, Florida right in the middle of the beautiful sunshine state! We love bright colors, sunny days, sweet tea and pretty presents. Our signature colors are pink and green. From the day we opened, we put our customer's purchases in a green bag, wrapped in pink tissue and tied with pink and green ribbon. When you see a green bag, you know it came from Primrose.